Shop 'Til You Drop in Williamsburg, Virginia!

Come shopping in Williamsburg VA! This bustling and dynamic area is a real treat for shoppers, with all types of stores, boutiques, shops and galleries just waiting to be explored! In typical Williamsburg style, these shopping locations offer the very best in merchandise, the most desirable retailers and lovely, easily accessible settings:

Merchants Square: Shopping in Williamsburg at Merchants Square is a must-do event for visitors, tourists and residents alike! This wonderful old-world retail village located next to historic Colonial Williamsburg offers a unique and diverse selection of shops, from upscale clothing stores to unique gifts, dining, bookstores, and one-of-a-kind specialty shops.

New Town: This unique, upscale Williamsburg community maintains its own retail flavor within the Williamsburg shopping arena. Upscale, with a decidedly contemporary flair, the New Town shopping district includes upscale clothiers, bookstores, gifts, jewelry, and unique home and garden shops.

Prime Outlet Addition: Just when you thought it couldn’t get any better, the Williamsburg Prime Outlets are poised to add 25 new stores, with national retailers offering great merchandise at hefty discounts! Now you can find even more of the latest fashions from the most popular designers, and take time to regroup at the new 300-seat food court. From sneakers to sunglasses and everything in between, you’ll find it here!

High Street: A careful blend of old and new, the emerging retail environment at the High Street area of Williamsburg is geared to become a retail destination! Plans include a host of restaurants and dining establishments, upscale merchants and a dynamic dine-in cinema.

Note: **Look for the Williamsburg Trolley to be making stops at New Town, High street, and Merchants Square for your shopping pleasure as early as next Spring!

Whether you’re a laser-focused shopper with just one goal in mind, or simply love to browse and enjoy your surroundings, the Williamsburg shopping experience offers something for everyone!